Due to the rising prevalence of lifestyle diseases including overweight, hypertension, diabetes, cardiac disease, and cholesterol, Indians are beginning to focus more on their health. In turn, this growth in gyms and fitness centers is boosting the nation’s sales of exercise equipment.
India’s population density will reach 517 million by the year 2020 and 700 million by the year 2050. As a result, there would be a larger need for products and services, including a better knowledge of fitness centers and general health awareness. This is due to the increased risk of lifestyle-related illnesses including obesity, long-term stress, etc. Previously, males predominated in the fitness industry. Now that times have changed, 45% of gym patrons are women. As entrepreneurs, fitness advocates, and trainers, women are participating increasingly in the fitness industry.
Through state-wide programs like the Fit India Movement, the ministry is also encouraging people to live healthier lives by engaging in physical activity. It seeks to change people’s habits from a passive to an active way of life. Fitness has been identified as a key industry under the government’s Make in India initiative.
Growth Motivators
- The fitness market in India is expanding due to millennial demand. They are among the most health-conscious people in India, and they spend a lot of time looking for fitness services on online platforms. The millennial generation of India is using fitness services more frequently now that there are digital fitness options available.
- The target market for fitness clubs in India consists primarily of younger clients between the ages of 20 and 40. Around 70% of club members fall into this age bracket, who “are more concerned on maintaining healthy and looking beautiful than their elders.”
The Fitness Industry Is Set to Expand
A study by Strat view Research indicates that a number of variables would cause the health and fitness sector in India to expand by double digits. The availability of different ways to exercise and concentrate on your health is one of these reasons, as is the progress of technology. Additionally, a number of investors are stepping up to make large investments in this business due to the great potential and market fragmentation.
With the rise of technology and internet usage, especially among young consumers, there has been a seeping in of knowledge that has caused people to take health and wellness seriously. Due to the global pandemic, which saw customers actively seeking information about all products and services available to assist them to maintain healthily, this was further strengthened. It goes without saying that customers tend to be more likely to receive what they want in a developing market like India where new services and goods are constantly on the rise. While many of these customers choose to work out physically at the gym to increase their strength or stay in shape, others of them are spotted choosing more entertaining and interesting activities like kickboxing, Zumba, or aerobics. These events have provided the fitness sector with the necessary boost, bringing in a large number of domestic and foreign competitors. The fact that younger generations are opting to go to the gym because they have more discretionary cash is another developing reason that may be termed a dominant trend. Young professionals produce a lot of spare income, so they frequently wind up going to the gym purely out of whim.
End Note
According to millennial demand as well as the Fit India Movement, which pushes individuals to live healthier lifestyles, fitness clubs are growing in India. The availability of numerous exercise options, the advancement of technology, the growth in internet usage, and the availability of new exercise methods all point to the expansion of the fitness business in India.
